A Christmas Carol

A Christmas Carol has been produced every year at Dallas Theater Center since 2009. In 2019, with waning audience interest but a new social media program to rev it back up, I crafted an engaging social campaign that reminded audiences why the show had earned its place as one of their holiday traditions.

Through behind-the-scenes content such as rehearsal footage, set builds, a Making the Show feature, audiences were given an exclusive look at the making of their favorite holiday production. Audiences were further brought into Scrooge’s world through curious production photos, humorous gifs, tongue-in-cheek copy, and inspiring interviews with cast members who spoke about the tradition of the show.

The Supreme Leader

Now coming to the stage….Kim Jong-Un!

I developed the social campaign for The Supreme Leader, a world premiere play based on Kim Jong-Un’s final semester at his Swiss boarding school. Quickly mistaken as a drama, my main focus for the campaign was to relay to audiences what the show actually was – a coming-of-age comedy about friendship, first love, and cheese.

The campaign utilized rehearsal footage, cast takeovers, an interview with the playwright, and snippets from the most humorous and heartfelt scenes of the show. The cast was also a primary focus, with takeovers and videos highlighting their charming personalities and chemistry. The Supreme Leader was our highest profiting show of the season.

Twelfth Night

Next stop, Illyria!

This social campaign immersed audiences in the exciting revisioning of the classic Shakespeare story, Twelfth Night. Illyria was brought to life across our social channels. I looked to generate excitement and conversation from audiences that were fans of Shakespeare, while encouraging non-Shakespeare fans to engage with the material. 

Utilizing caption contests, quizzes, humorous memes that leaned into famous Shakespeare moments, behind-the-scenes photos & videos, and takeovers, I created content that captured the attention of our audiences. I also tapped into the fans of two cast members (beloved voice actors with established fanbases) with Meet & Greet contests, takeovers, and special videos of the actors.

American Mariachi

The day before American Mariachi was set to open, the world shut down. Luckily for us, the final run had been filmed and was made available to stream across the globe. The original social campaign, celebrating Latinx culture and female friendship, was updated and given an additional angle – maintaining connection when everyone’s apart.

The cast’s real life friendships were highlighted through group livestreams and takeovers, which also allowed audiences to engage with the show and the cast as well. Bold production photos, quotes, cast commentaries over their favorite scenes, and snippets tapping into the show’s humor kept audiences entertained during the first month of the pandemic.