Summer Class of '18
At the end of every internship period at Elsewhere Museum, the interns host a free event for the community where they display their art and give artist talks. For our art event, we wanted to let the community get to know us, so I created the campaign – Elsewhere Summer Class of ’18.
The campaign featured this graphic showing all of the interns in what looked like a page from a school yearbook along with our names, disciplines, and a fun quote. Leading up to the event, each of our yearbook photos were teased on social along with background info on each intern and portfolio samples. These graphics were also printed as flyers and hung in local businesses around the city.
#ThisIsMyDTC Shirt Campaign
Dallas Theater Center (DTC) wanted to sell branded shirts to patrons, but no one was buying. DTC had a bad reputation locally of being unapproachable, so who would want to wear these shirts?
I launched a social media campaign that would kill two birds with one stone: generate sales and improve DTC’s reputation. The campaign featured photos of joyful DTC employees wearing the branded shirts in various locations. Showcasing the actual employees instead of the polished actors showed an authentic side to the theater which in turn humanized the organization to the public.
Mindful Mondays
To further improve Dallas Theater Center’s reputation, I started an online video series called Mindful Mondays. The series featured Morgana Wilborn, an insightful staff member. Every Monday she would deliver a 1-2 min video offering wisdom, mantras, quotes, and articles to our followers.
With the simple goal of “giving DTC a heart” and a voice in the community, this series aired for two years and was well-received within the local theatre community. We saw reach and engagement steadily grow with each installment, and Morgana became a figure in the community as well – getting invited to speak on podcasts and webinars about the series.
"Brand New Day" Dance Challenge
Dallas Theater Center’s Centerstage Gala was free for the first time in 2020. The gala producers wanted the now-virtual program to appeal to younger audiences and needed a social campaign they could engage with.
The 2020 gala was all about music and featured several live and pre-recorded performances. DTC’s acting company even filmed a music video that was to be released during the program. I wanted to tap into this for the social campaign. We commissioned an acting company member to choreograph an easy dance for our followers to watch, learn, and re-post onto their own accounts. The submissions were later compiled together into a video released during the gala, further enticing audiences to tune into the program.