Imani Thomas
Social Media Manager | Digital Content Producer
I have over 7 years of experience working within the arts & entertainment sector including: immersive art experience Meow Wolf, Broadway agency SpotCo, and the Tony Award-winning Dallas Theater Center. I’m a content-driven Social Media Manager with a background in media production. My work focuses on effectively translating creative projects into the digital world (read: taking cool projects and making them just as cool online).
I have presented to international audiences on Social Media for Creative Industries and Video Content Creation/Strategy at a variety of conferences, including Capacity Interactive’s Boot Camp and OPERA America’s Marketing Forum. In addition to my professional work, I have had the opportunity to teach classes on Media Arts & Podcast Production aimed at students ages 8 -18. Both as a speaker and an educator, I enjoy sharing my philosophy on building unique online presences.
Testimonials
“Imani has played a crucial role in shaping Meow Wolf’s online presence… not only is she a critical part of our marketing team, driving measurable results, but she’s also an all-around amazing human, beloved by all.”
- Megan Ambrose, VP of Marketing Operations at Meow Wolf“I can say that Imani is an amazingly talented creator who makes very complicated ideas look really easy to execute. Director Imani is great at making people feel comfortable in front of the camera and is expert in her approach to content generation. Writer Imani generously creates stories that feel grounded in the truth of each multiversal moment, still understanding the throughlines between exhibitions while acknowledging their individual flavors.”
- Sandra Peck Ramsey, Operations Coordinator and Social Media Trainee at Meow Wolf“Imani has been a key leader in many of the creative marketing elements that you see across the Dallas Theater Center brand and, above all else, is such a joy to work with.”
- Brittani Wilkins, Director of Marketing & Communications at Dallas Theater Center“She completely changed the game for DTC when it came to social media and content marketing…When you want to bounce ideas off somebody, get context of a pop culture reference, or just have a laugh – Imani is the person you go to.”
- Ray Alva, Manager of Digital & Media at Dallas Theater Center“Imani is a visionary, developing fresh social media content when she is free to create. She is an excellent collaborator, working with different departments including the development team, tailoring social media posts specific to their needs. Producing videos with Imani revealed her hidden talent as a video editor. Video and photography skills, an “out of the box” mindset, and keeping up with the digital media trends makes Imani a great access for any company.”
- Mercedes Brown, Manager of Individual Giving & Events at Dallas Theater Center
Presentations
“More Than a Month” Podcast Host for Meow Wolf
I hosted the internal “More Than a Month” podcast for Black History Month where I moderated 5 episodes of roundtable talks with fellow Meow Wolf employees exploring topics like Black culture, queer identity, mental health, and honoring Black history. I co-produced this with Project Lead, Gabriela Gomez!
2021 Tessitura Learning & Community Conference
Co-presented “Building Value Through Message and Engagement to Retain and Increase Individual Donors” with colleague Mercedes Brown, which explored how we used social media to make Dallas Theater Center’s story attractive to donors.
Capacity Interactive's Boot Camp 2021: Metamorphosis Conference
Presented a case study for the Video Content Creation & Strategy: Video in Action session with two other guest speakers in the field.
OPERA America’s Marketing Forum
Presented a case study and was a panelist for the Video Content Creation for Promotional Purposes session along with two other guest speakers/panelists.
