Imani Thomas
Social Media | Content Strategy | Creative Marketing
I have worked in the digital marketing industry for over 4 years. I am the Digital Media Manager for the Tony Award®-Winning Dallas Theater Center, and have helped them triple their growth rates on all social media platforms. As part of the entertainment industry, I have worked hard to push creative boundaries with fresh, innovative content and strategy.
Presentations
2021 Tessitura Learning & Community Conference
Co-presented “Building Value Through Message and Engagement to Retain and Increase Individual Donors” with colleague Mercedes Brown, which explored how we used social media to make Dallas Theater Center’s story attractive to donors.
Capacity Interactive's Boot Camp 2021: Metamorphosis Conference
Presented a case study for the Video Content Creation & Strategy: Video in Action session with two other guest speakers in the field.
OPERA America’s Marketing Forum
Presented a case study and was a panelist for the Video Content Creation for Promotional Purposes session along with two other guest speakers/panelists.
Testimonials
“Imani has been a key leader in many of the creative marketing elements that you see across the Dallas Theater Center brand and, above all else, is such a joy to work with.”
- Brittani Wilkins, Director of Marketing & Communications at Dallas Theater Center“She completely changed the game for DTC when it came to social media and content marketing…When you want to bounce ideas off somebody, get context of a pop culture reference, or just have a laugh – Imani is the person you go to.”
- Ray Alva, Manager of Digital & Media at Dallas Theater Center“Imani is a visionary, developing fresh social media content when she is free to create. She is an excellent collaborator, working with different departments including the development team, tailoring social media posts specific to their needs. Producing videos with Imani revealed her hidden talent as a video editor. Video and photography skills, an “out of the box” mindset, and keeping up with the digital media trends makes Imani a great access for any company.”
- Mercedes Brown, Manager of Individual Giving & Events at Dallas Theater Center